I am so excited because it is the perfect time of year! Not only is the fall season rapidly approaching but we are in The Happy Planner Reveal Week! First on the list? The Happy Planner Girl.
Happy Planner Reveal Week is the week that The Happy Planner reveals all of their brand new product for 2019. If this is your first time checking out my recaps, welcome! If you’re a veteran to these (and have joined me through my rebranding), welcome back! For this release I am changing the format of the posts as there is a lot of new product. In previous releases I would post daily, but this time I’m organizing by store location! This post and my final recap will be the exceptions as The Happy Planner Girl deserves its own post. The new Happy Planner Girl update is H U G E. This line is limited edition.
Starting off this massive information post, let’s talk about locations and dates.
This line can be found on the mambi Shop in addition to Hobby Lobby and Joann Fabrics. You can find select pieces in Michaels for the first time ever. The products will be released in the mambi Shop on September 28th, although that could possibly change. Official channels have stated that is the current release date. Hobby Lobby is currently in the process of setting product. Joann Fabrics is slated to start their store set soon. Michaels will be setting product late September/early October. The product should be online for Joann Fabrics. It’s not clear whether Hobby Lobby or Michaels will add them to their websites. The timing for the release is very on trend with previous years.
Just like in last year’s release, the girls will be color coded. I personally love that they are color coded as it makes matching accessories very easy!
In a very exciting move, Stephanie Fleming stated in their IG Live video that they are working hard on inclusivity. In previous years and releases there has been a lack of diversity in the products. While this is mentioned often, the concern is brought up multiple times when it comes to The Happy Planner Girl. As explained by Stephanie Fleming, the girls are not meant to be the physical representation of each girl. Instead they are meant to be a line art logo for the branding for The Happy Planner Girl. I can also see why the situation is concerning.
In a community where diversity is an absolutely beautiful thing it’s odd to not see everyone represented. According to Stephanie, per their Instagram Live, they are currently working on a big idea for next year. However, they have already started making the moves towards inclusivity. The new Healthy Hero planners feature a variety of women and it’s amazing.
Before I jump into the girls, another point I have to bring up is how product is stocked. I have mentioned it previously, but I think it’s important to mention. Every single item will be in the mambi Shop, but for retail chains things are a little different. Me & My Big Ideas offers the product for sale to the retail locations and only one order was placed specifically for The Happy Planner Girl. Mambi isn’t the one saying what products should be where, this is chosen by the product purchasers for each company. For example, Joann has an exclusive line for The Happy Planner Girl this year. Hobby Lobby appears to have picked less accessories and focus on planners instead. This is the first year that Michaels has purchased any pieces of The Happy Planner Girl, likely due to demand. A lot of the purchasing decision is clearly based on demand. My suggestion is to contact the individual companies and politely ask for them to carry The Happy Planner Girl! Due to the limited edition nature of this line it would be great to have more otpions.
With all of that out of the way, let’s jump into meeting the newest Happy Planner Girls!